In this episode, we’re joined by Steve Graves, President of Creative Golf Marketing. Steve discusses four of the false narratives that plague the private club industry. He’ll show you what those are and how you can combat them in your club. Steve has a wealth of insight to bring from his experience working with over 1,100 clubs.

During this episode he tackles the misconceptions surrounding the Millennial generation, the fear that there are too many private clubs out there, the idea that there is less golf and that’s why people aren’t joining and the idea that people’s lives are just too busy. Steve will break down each of these, and show you why it just plain not true in this entertaining and engaging interview.

Golf Digest has recently recognized Creative Golf Marketing as the recipient of the 2017 Editor’s Choice Best Membership Marketing Firm in their May issue.