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“Dear Club, I Quit.” – Not so fast my friend!

Resigning from a private club is a very serious proposition for both parties involved. Club leadership needs to be aware of the desire of the current member to leave/resign from the club. A resignation from the club has a significant effect... Continue Reading →

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23 Can’t Miss Booths at the CMAA World Conference – Club Business Expo

Creative Golf Marketing is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo in the January/February issue of the Club Management magazine. The two-day Club Business Expo features 250... Continue Reading →

Maximizing the Membership Director

Consultant Steve Graves is a big fan of membership directors and their function in bolstering membership numbers in clubs. "The private club industry has been improving because of these talented professionals," Graves declared during the World Conference on Club Management... Continue Reading →

Building Our Membership From Our Membership

Over the past two years, Talbot Country Club has engaged Creative Golf Marketing for membership development and we are very proud of the successful results. In addition to bringing in over 100 new members over two years, our relationship with... Continue Reading →

Create New Relationships With Your Food

Membership Professionals and Communication Directors are always seeking out a story or a fun highlight to recognize a group or individual within the club. One leadership position in the private club industry that is not represented as publicly as other... Continue Reading →

How to Make the Most of a Fresh Start

Thorough planning will provide your private club with a road map for informed decision making. Starting 2018 with a solid game plan and the understanding of previous efforts, successes and failures, will ensure you are planning a productive strategy and,... Continue Reading →

Thank You For a Job Well Done

Like most clubs, members can be a little skeptical at trying new marketing strategies, but your enthusiasm, experience and business model for setting up our program was tremendous. From our first conversation and throughout the program, I had the utmost... Continue Reading →

What happens after you click send?

Sometimes it is a good thing if “big brother” is watching. Particularly if you are a Membership Director of a private club. Tracking and monitoring emails can make lead generation more productive, predictive and fun to follow up. You’ll spend... Continue Reading →

Who’s the Stubborn One on Your Board?

"Stock Farm Club retained Creative Golf Marketing to lead our Board discussions. As an outsider, Creative Golf Marketing was able to bring perspective, and just as importantly, they were able to moderate the discussions and be the intermediary when the positions... Continue Reading →

Merry Christmas & Happy Holidays!

Merry Christmas from Creative Golf Marketing. We wish you great success in this New Year and look forward to seeing you in 2018.

Thank You So Much for Your Guidance

Our Board of Directors could not be more satisfied with the quantity and quality of our newest members. The 90 new families we accepted were we beyond our most optimistic predictions. In particular, the number of junior members was a... Continue Reading →

2017 Excellence in Achievement Award

Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2017 by BoardRoom Magazine; representing the 16th designation in the last 18 years of the 'Excellence in Achievement' Awards!... Continue Reading →

Creative Golf Marketing a Proud Sponsor of the PCMA

Creative Golf Marketing is proud to announce our new sponsorship with the Professional Club Marketing Association and becoming one of only five Premier Professional Club Resources for Membership Professionals within the private club industry. "We are extremely pleased and excited... Continue Reading →

Making New Member Orientation a Top Priority

With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.

Advisers of the Year – Golf Inc.

Members of Fargo Country Club knew they needed help. For several years, the private club in Fargo, N.D., had suffered from the double whammy of a high membership attrition rate and difficulty attracting new members. "After 10 straight years of net membership loss, it... Continue Reading →

Addressing Adult Children

One of the best ways for golfing members to introduce the club to friends and business associates who might join, is through an invitation to play golf. Conversely, notes membership marketing specialist Steve Graves, one of the best ways to have members not invite prospects is to overcharge them for that privilege.

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Golf Inc. Strategies Summit

The Smartest Minds in Private Clubs Steve Graves, President and Founder of Creative Golf Marketing, will be providing attendees with a forecast of current Trends, Challenges and Opportunities facing the private club industry. September 25 - 27, 2017 The Ritz-Carlton... Continue Reading →

Rethinking Guest Green Fees when Prospects Play

One of the best ways for golfing members to introduce the club to friends and business associates who might join, is through an invitation to play golf. Conversely, notes membership marketing specialist Steve Graves, one of the best ways to have members not invite prospects is to overcharge them for that privilege.

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