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Golf Inc. Strategies Summit

The Smartest Minds in Private Clubs Steve Graves, President and Founder of Creative Golf Marketing, will be providing attendees with a forecast of current Trends, Challenges and Opportunities facing the private club industry. September 25 - 27, 2017 The Ritz-Carlton... Continue Reading →

Rethinking Guest Green Fees when Prospects Play

One of the best ways for golfing members to introduce the club to friends and business associates who might join, is through an invitation to play golf. Conversely, notes membership marketing specialist Steve Graves, one of the best ways to have members not invite prospects is to overcharge them for that privilege.

Private Club Radio Podcast with Steve Graves

In this episode, we’re joined by Steve Graves, President of Creative Golf Marketing. Steve discusses four of the false narratives that plague the private club industry. He’ll show you what those are and how you can combat them in your... Continue Reading →

“The Talent to Make Your Club Shine”

I have worked with the Creative Golf Marketing team for the past 16 months and have nothing but positive things to say. Originally, we contracted Creative Golf Marketing for the 2016 season and were so pleased with their professionalism, product... Continue Reading →

PGA Magazine Cover Story – Fargo Country Club and Creative Golf Marketing

Fargo Country Club completes turnaround by flood-proofing course and hiring Creative Golf Marketing (Golf Digest Editor's Choice - Best Membership Marketing Firm) to assist in retaining and recruiting members. "We were seeing a net decrease of 10 members each year, which is... Continue Reading →

Engaging the New Millennial Legacy

An increasingly common question asked in Boardrooms of today is, “Can my adult children enjoy the privileges of our private club membership?” The private club industry would be wise to reconsider their stance on what is the most standard policies... Continue Reading →

Golf Digest Editor’s Choice – Best Membership Marketing

Golf Digest has recognized Creative Golf Marketing as the recipient of the 2017 Editor’s Choice Best Membership Marketing Firm in their May issue. Golfers have looked to Golf Digest’s ‘Best of’ rankings as the complete guide to services, products and... Continue Reading →

Members Role in Club’s Growth

Sitting in more than 60 Private Club Board rooms every year, while performing our Membership Strategic Planning Workshops, allows us to peek behind the curtains as to what issues Club officials continue to face throughout the industry. One of the... Continue Reading →

Knocked it out the park

"Steve, you knocked it out of the park. We have had very positive feedback tonight. Thank you!" Thad Fortin, Owner French Creek Golf Club

Membership Committee Responsibilities

There is no disputing that serving as a volunteer member of the membership committee is different today than it was 20 years ago. Historically, the primary role of this committee has been administrative, performing such duties as approving/rejecting applications and formalizing... Continue Reading →

Steve Graves “10 People who are Shaping the Future of Private Clubs” by Golf Inc.

Creative Golf Marketing, a consulting firm for private clubs of all kinds, including sports, yacht and ski clubs, is known for focusing on the basics and improving club revenues, marketability, efficiency and long-term stability. Graves is a popular inspirational speaker in the private club industry with a special... Continue Reading →

The Results were Phenomenal!

Simply put, hiring Creative Golf Marketing may be one of the best decisions this club has ever made. After 10 straight years of net membership loss, new management felt it was time to do something different. After careful due diligence,... Continue Reading →

Focus on the Details that Matter

All too often while working with country clubs from across the nation, we find that the collateral materials at the club are outdated or of poor quality. These materials represent your club and can make the first impression on a... Continue Reading →

You Paid $300 to Golf with Your Friends?

Club leaders are constantly and consistently asking their members to introduce the Club to their friends and/or business associates. That makes total sense. The members are doing you an enormous favor by bringing guests, potential members, and walking/talking billboards out... Continue Reading →

“This is the BOOST We Needed!”

We are in the single digits from our max of 400 for the first time in my 4 years at the club.  Keep in mind, we were below 325 just three years ago. Bottom line we are at all-time highs for... Continue Reading →

“Membership Marketing Firm of the Year” – Excellence in Achievement Award

We are grateful and honored to announce that Creative Golf Marketing has been awarded by The BoardRoom Magazine the “Membership Marketing Firm of the Year” for 2016; representing the 15th designation in the 18 year history of the “Excellence in... Continue Reading →

CMAA World Conference – Education Session – Stop the Ridiculous Practice of Food & Beverage Minimums

Private club leaders have become addicted to bad profits and should consider investing in more 'member friendly' strategies which are more financially beneficial to the club. Three alternative strategies for improved financial performance and better member recruitment and retention.

Connection is Key

Connection is the core reason most private clubs were created. “Clubs are and always will be about the people and the relationships they forge with others,” Steve Graves of Creative Golf Marketing said. You may have the finest facilities, large... Continue Reading →

Merging Tradition With Technology

While ‘word of mouth’ referral marketing is still considered king, private clubs that also incorporate and invest in digital strategies are experiencing a significant growth of new member prospects and club interest. If you could go back in time and... Continue Reading →

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