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CLUB CONNECTION

Creative Golf Marketing

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Membership Director

Club Membership and Marketing Conference

The team at Creative Golf Marketing will be sponsoring the Tuesday lunch at the 22nd Annual Club Membership and Marketing Conference in Nashville, Tennessee. "We've had the privilege of working with a great deal of very talented Membership Professionals over... Continue Reading →

Advisers of the Year – Golf Inc.

Members of Fargo Country Club knew they needed help. For several years, the private club in Fargo, N.D., had suffered from the double whammy of a high membership attrition rate and difficulty attracting new members. "After 10 straight years of net membership loss, it... Continue Reading →

Golf Inc. Strategies Summit

The Smartest Minds in Private Clubs Steve Graves, President and Founder of Creative Golf Marketing, will be providing attendees with a forecast of current Trends, Challenges and Opportunities facing the private club industry. September 25 - 27, 2017 The Ritz-Carlton... Continue Reading →

Private Club Radio Podcast with Steve Graves

In this episode, we’re joined by Steve Graves, President of Creative Golf Marketing. Steve discusses four of the false narratives that plague the private club industry. He’ll show you what those are and how you can combat them in your... Continue Reading →

“The Talent to Make Your Club Shine”

I have worked with the Creative Golf Marketing team for the past 16 months and have nothing but positive things to say. Originally, we contracted Creative Golf Marketing for the 2016 season and were so pleased with their professionalism, product... Continue Reading →

Members Role in Club’s Growth

Sitting in more than 60 Private Club Board rooms every year, while performing our Membership Strategic Planning Workshops, allows us to peek behind the curtains as to what issues Club officials continue to face throughout the industry. One of the... Continue Reading →

Membership Committee Responsibilities

There is no disputing that serving as a volunteer member of the membership committee is different today than it was 20 years ago. Historically, the primary role of this committee has been administrative, performing such duties as approving/rejecting applications and formalizing... Continue Reading →

Merging Tradition With Technology

While ‘word of mouth’ referral marketing is still considered king, private clubs that also incorporate and invest in digital strategies are experiencing a significant growth of new member prospects and club interest. If you could go back in time and... Continue Reading →

The Offense Sells Memberships

In football they say, “Offense sells tickets and defense wins championships”! That may be true but without ticket sales there won’t be enough revenue to field a team. I am confident you can tell that my metaphorical story has a... Continue Reading →

We Need You

It has been stated that the three most powerful words in life are “I love you”. Although that may be factually true, I believe the three most powerful words in the private club industry may very well be “We Need... Continue Reading →

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