Search

CLUB CONNECTION

Creative Golf Marketing

Category

Membership Director

‘No One’s Fault’ – Uncontrollable Circumstances and Attrition Rates

It well known that ‘natural’ or ‘uncontrollable circumstance’ attrition rates average around six to eight percent for golf and country clubs and can range as high as twelve to fourteen percent in city and yacht clubs. The most common uncontrollable... Continue Reading →

We Owe You a Debt of Gratitude

"Oakmont Country Club owes you such a debt of gratitude for how you have guided us to the right path to sustainability. We continue to keep ahead of the curve on new members. Creative Golf Marketing has certainly remained at... Continue Reading →

Golf Digest Editors’ Choice – Best Membership Marketing 2018

We are proud and very excited to be named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine – the golf industry’s complete guide to services, products and golf across the globe. This is the second year... Continue Reading →

“Dear Club, I Quit.” – Not so fast my friend!

Resigning from a private club is a very serious proposition for both parties involved. Club leadership needs to be aware of the desire of the current member to leave/resign from the club. A resignation from the club has a significant effect... Continue Reading →

23 Can’t Miss Booths at the CMAA World Conference – Club Business Expo

Creative Golf Marketing is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo in the January/February issue of the Club Management magazine. The two-day Club Business Expo features 250... Continue Reading →

Maximizing the Membership Director

Consultant Steve Graves is a big fan of membership directors and their function in bolstering membership numbers in clubs. "The private club industry has been improving because of these talented professionals," Graves declared during the World Conference on Club Management... Continue Reading →

Create New Relationships With Your Food

Membership Professionals and Communication Directors are always seeking out a story or a fun highlight to recognize a group or individual within the club. One leadership position in the private club industry that is not represented as publicly as other... Continue Reading →

How to Make the Most of a Fresh Start

Thorough planning will provide your private club with a road map for informed decision making. Starting 2018 with a solid game plan and the understanding of previous efforts, successes and failures, will ensure you are planning a productive strategy and,... Continue Reading →

Thank You For a Job Well Done

Like most clubs, members can be a little skeptical at trying new marketing strategies, but your enthusiasm, experience and business model for setting up our program was tremendous. From our first conversation and throughout the program, I had the utmost... Continue Reading →

What happens after you click send?

Sometimes it is a good thing if “big brother” is watching. Particularly if you are a Membership Director of a private club. Tracking and monitoring emails can make lead generation more productive, predictive and fun to follow up. You’ll spend... Continue Reading →

Who’s the Stubborn One on Your Board?

"Stock Farm Club retained Creative Golf Marketing to lead our Board discussions. As an outsider, Creative Golf Marketing was able to bring perspective, and just as importantly, they were able to moderate the discussions and be the intermediary when the positions... Continue Reading →

Thank You So Much for Your Guidance

Our Board of Directors could not be more satisfied with the quantity and quality of our newest members. The 90 new families we accepted were we beyond our most optimistic predictions. In particular, the number of junior members was a... Continue Reading →

2017 Excellence in Achievement Award

Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2017 by BoardRoom Magazine; representing the 16th designation in the last 18 years of the 'Excellence in Achievement' Awards!... Continue Reading →

Creative Golf Marketing a Proud Sponsor of the PCMA

Creative Golf Marketing is proud to announce our new sponsorship with the Professional Club Marketing Association and becoming one of only five Premier Professional Club Resources for Membership Professionals within the private club industry. "We are extremely pleased and excited... Continue Reading →

Making New Member Orientation a Top Priority

With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.

Advisers of the Year – Golf Inc.

Members of Fargo Country Club knew they needed help. For several years, the private club in Fargo, N.D., had suffered from the double whammy of a high membership attrition rate and difficulty attracting new members. "After 10 straight years of net membership loss, it... Continue Reading →

Golf Inc. Strategies Summit

The Smartest Minds in Private Clubs Steve Graves, President and Founder of Creative Golf Marketing, will be providing attendees with a forecast of current Trends, Challenges and Opportunities facing the private club industry. September 25 - 27, 2017 The Ritz-Carlton... Continue Reading →

Private Club Radio Podcast with Steve Graves

In this episode, we’re joined by Steve Graves, President of Creative Golf Marketing. Steve discusses four of the false narratives that plague the private club industry. He’ll show you what those are and how you can combat them in your... Continue Reading →

“The Talent to Make Your Club Shine”

I have worked with the Creative Golf Marketing team for the past 16 months and have nothing but positive things to say. Originally, we contracted Creative Golf Marketing for the 2016 season and were so pleased with their professionalism, product... Continue Reading →

Members Role in Club’s Growth

Sitting in more than 60 Private Club Board rooms every year, while performing our Membership Strategic Planning Workshops, allows us to peek behind the curtains as to what issues Club officials continue to face throughout the industry. One of the... Continue Reading →

Up ↑