Losing a member, for whatever reason, has a negative impact on the club’s financials and places an additional burden on the club to replace that member.
As clubs across the country try to simply keep pace with annual attrition regarding new member growth, studying data and focusing on keeping members happy and engaged is becoming a critical part of a club’s on-going strategic plan. But where do you start?
Whether helping a club revitalize its slumping membership or guiding club leadership through a complex financial transition, Creative Golf Marketing has made a difference for their clients.
Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning? You could begin identifying reasons they might leave and reach out to them before they do!
Investing time to understand where your marketing plan is now and where you want it to go, will give you a positive start to hit the ground running for the upcoming season.
Every club needs to begin with a well structured plan that is based in thorough research, a defined target market, attainable outcomes, metrics to track your progress, and solidifying everyone's role in the process.
Creative Golf Marketing is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo in the January/February issue of the Club Management magazine. Please make sure to stop by Booth... Continue Reading →
Make sure to come listen to our education session at the CMAA World Conference in Nashville. This session is going to discuss strategies that will identify 'at-risk' and distracted members and provide ideas on how to create action plans to re-engage these... Continue Reading →
There is an enormous difference between a satisfied member, and a loyal member. Satisfied members may not be quitting anytime soon, but loyal members will invite their friends.
A good before and after story always resonates with those who have put off a task or project for a while (maybe even last year’s club resolution). It’s good to have goals. Unfortunately, some goals are harder to attain (or keep) than others.
The setting of membership goals in combination with the purpose of the club gives all individuals involved in the marketing process a “blueprint” that will help to guide the decision making process.
Our desire has always been to bring in new members who will truly enjoy Warwick Country Club with their family and friends for many years to come. We have added new members into almost every category we offer and have already begun to see them partake and experience all aspects of our club. It goes without saying, we would not have been able to welcome so many new members without Creative Golf Marketing.
On behalf of the Lochmoor Club, I want to thank Creative Golf Marketing for our relationship and for three years of successful membership campaigns. It was a pleasure working with you and your staff.
Different is great and unique is better. And, providing unique and different events for the membership of a private club is what all private clubs should be striving to provide their membership.
How do you communicate with your members? This question may be more important than you’d imagine. Do you include both the names of the husband and wife you are trying to reach?
It's well known that ‘natural’ or ‘uncontrollable circumstance’ attrition rates average around six to eight percent for golf and country clubs and can range as high as twelve to fourteen percent in city and yacht clubs. The most common uncontrollable... Continue Reading →
We are proud and very excited to be named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine in 2018 – the golf industry’s complete guide to services, products and golf across the globe. This is the... Continue Reading →