Make sure to come listen to our education session at the CMAA World Conference in Nashville. This session is going to discuss strategies that will identify 'at-risk' and distracted members and provide ideas on how to create action plans to re-engage these... Continue Reading →
Investing time to understand where your marketing plan is now and where you want it to go, will give you a positive start to hit the ground running for the upcoming season.
There is an enormous difference between a satisfied member, and a loyal member. Satisfied members may not be quitting anytime soon, but loyal members will invite their friends.
A good before and after story always resonates with those who have put off a task or project for a while (maybe even last year’s club resolution). It’s good to have goals. Unfortunately, some goals are harder to attain (or keep) than others.
The setting of membership goals in combination with the purpose of the club gives all individuals involved in the marketing process a “blueprint” that will help to guide the decision making process.
Our desire has always been to bring in new members who will truly enjoy Warwick Country Club with their family and friends for many years to come. We have added new members into almost every category we offer and have already begun to see them partake and experience all aspects of our club. It goes without saying, we would not have been able to welcome so many new members without Creative Golf Marketing.
On behalf of the Lochmoor Club, I want to thank Creative Golf Marketing for our relationship and for three years of successful membership campaigns. It was a pleasure working with you and your staff.
Private clubs in 2019 should continue to focus on the 21st century needs and demands of their current and potential members. And, without question, private clubs evolving with their recreational amenities, recognition of attitudes/beliefs of Millennial's, ever changing social structures and forward-thinking strategic planning are enjoying vibrant memberships and strong financial performance.
"The end result of our collaboration with the Creative Golf Marketing team was 72 new families have joined La Grange over the past year. We could not have asked anything more from our experience and would not hesitate to work with Creative Golf Marketing again in the future."
Different is great and unique is better. And, providing unique and different events for the membership of a private club is what all private clubs should be striving to provide their membership.
We live in a world of ‘gamification’ and competition. Fantasy golf is an example of bringing the concept of gamification to the golf industry.
How do you communicate with your members? This question may be more important than you’d imagine. Do you include both the names of the husband and wife you are trying to reach?
It well known that ‘natural’ or ‘uncontrollable circumstance’ attrition rates average around six to eight percent for golf and country clubs and can range as high as twelve to fourteen percent in city and yacht clubs. The most common uncontrollable... Continue Reading →
We are proud and very excited to be named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine – the golf industry’s complete guide to services, products and golf across the globe. This is the second year... Continue Reading →
cog·ni·tive dis·so·nance (n) An individual who holds two or more contradictory ideas or values at the same time, especially as relating to behavioral decisions and attitude change In our daily lives, there are many instances of cognitive dissonance. For example,... Continue Reading →
Resigning from a private club is a very serious proposition for both parties involved. Club leadership needs to be aware of the desire of the current member to leave/resign from the club. A resignation from the club has a significant effect... Continue Reading →
Creative Golf Marketing is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo in the January/February issue of the Club Management magazine. The two-day Club Business Expo features 250... Continue Reading →