The Smartest Minds in Private Clubs Steve Graves, President and Founder of Creative Golf Marketing, will be providing attendees with a forecast of current Trends, Challenges and Opportunities facing the private club industry. September 25 - 27, 2017 The Ritz-Carlton... Continue Reading →
One of the best ways for golfing members to introduce the club to friends and business associates who might join, is through an invitation to play golf. Conversely, notes membership marketing specialist Steve Graves, one of the best ways to have members not invite prospects is to overcharge them for that privilege.
In this episode, we’re joined by Steve Graves, President of Creative Golf Marketing. Steve discusses four of the false narratives that plague the private club industry. He’ll show you what those are and how you can combat them in your... Continue Reading →
I have worked with the Creative Golf Marketing team for the past 16 months and have nothing but positive things to say. Originally, we contracted Creative Golf Marketing for the 2016 season and were so pleased with their professionalism, product... Continue Reading →
Fargo Country Club completes turnaround by flood-proofing course and hiring Creative Golf Marketing (Golf Digest Editor's Choice - Best Membership Marketing Firm) to assist in retaining and recruiting members. "We were seeing a net decrease of 10 members each year, which is... Continue Reading →
An increasingly common question asked in Boardrooms of today is, “Can my adult children enjoy the privileges of our private club membership?” The private club industry would be wise to reconsider their stance on what is the most standard policies... Continue Reading →
Golf Digest has recognized Creative Golf Marketing as the recipient of the 2017 Editor’s Choice Best Membership Marketing Firm in their May issue. Golfers have looked to Golf Digest’s ‘Best of’ rankings as the complete guide to services, products and... Continue Reading →
"Steve, you knocked it out of the park. We have had very positive feedback tonight. Thank you!" Thad Fortin, Owner French Creek Golf Club
Your presentation was very valuable for the Members to get a broader perspective on the market for private club memberships.
There is no disputing that serving as a volunteer member of the membership committee is different today than it was 20 years ago. Historically, the primary role of this committee has been administrative, performing such duties as approving/rejecting applications and formalizing... Continue Reading →
Creative Golf Marketing, a consulting firm for private clubs of all kinds, including sports, yacht and ski clubs, is known for focusing on the basics and improving club revenues, marketability, efficiency and long-term stability. Graves is a popular inspirational speaker in the private club industry with a special... Continue Reading →
Club leaders are constantly and consistently asking their members to introduce the Club to their friends and/or business associates. That makes total sense. The members are doing you an enormous favor by bringing guests, potential members, and walking/talking billboards out... Continue Reading →
Private club leaders have become addicted to bad profits and should consider investing in more 'member friendly' strategies which are more financially beneficial to the club. Three alternative strategies for improved financial performance and better member recruitment and retention.
While ‘word of mouth’ referral marketing is still considered king, private clubs that also incorporate and invest in digital strategies are experiencing a significant growth of new member prospects and club interest. If you could go back in time and... Continue Reading →
"Let me send this to congratulate and thank Creative Golf Marketing for their efforts in organizing and hosting the membership event. It was a full house...bringing in more chairs and a number of folks standing. Creative Golf Marketing did a... Continue Reading →