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CLUB CONNECTION

Creative Golf Marketing

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Membership Recruitment

Part 1: The Perfect Membership Marketing Plan

Investing time to understand where your marketing plan is now and where you want it to go, will give you a positive start to hit the ground running for the upcoming season.

It is with great pleasure that Creative Golf Marketing receives the 2018 BoardRoom Magazine 'Excellence in Achievement' Membership Marketing Firm of the Year.

Experience the ‘Before and After’ Effect Now

A good before and after story always resonates with those who have put off a task or project for a while (maybe even last year’s club resolution). It’s good to have goals. Unfortunately, some goals are harder to attain (or keep) than others.

Align Your Goals With Your Purpose

The setting of membership goals in combination with the purpose of the club gives all individuals involved in the marketing process a “blueprint” that will help to guide the decision making process.

“We look forward to many years of success!”

Our desire has always been to bring in new members who will truly enjoy Warwick Country Club with their family and friends for many years to come. We have added new members into almost every category we offer and have already begun to see them partake and experience all aspects of our club. It goes without saying, we would not have been able to welcome so many new members without Creative Golf Marketing.

“Thank You for 3 Years of Success!”

On behalf of the Lochmoor Club, I want to thank Creative Golf Marketing for our relationship and for three years of successful membership campaigns. It was a pleasure working with you and your staff.

Fueling Membership Growth and Diversity in 2019

Private clubs in 2019 should continue to focus on the 21st century needs and demands of their current and potential members. And, without question, private clubs evolving with their recreational amenities, recognition of attitudes/beliefs of Millennial's, ever changing social structures and forward-thinking strategic planning are enjoying vibrant memberships and strong financial performance.

“Goals were set, plans were developed…”

"The end result of our collaboration with the Creative Golf Marketing team was 72 new families have joined La Grange over the past year. We could not have asked anything more from our experience and would not hesitate to work with Creative Golf Marketing again in the future."

Let’s Give Them Something To Talk About

Different is great and unique is better. And, providing unique and different events for the membership of a private club is what all private clubs should be striving to provide their membership.

“We Owe You a Debt of Gratitude…”

"Oakmont Country Club owes you such a debt of gratitude for how you have guided us to the right path to sustainability. We continue to keep ahead of the curve on new members. Creative Golf Marketing has certainly remained at... Continue Reading →

Golf Digest Editors’ Choice – Best Membership Marketing 2018

We are proud and very excited to be named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine – the golf industry’s complete guide to services, products and golf across the globe. This is the second year... Continue Reading →

How Do Clubs Handle Cognitive Dissonance?

cog·ni·tive dis·so·nance (n) An individual who holds two or more contradictory ideas or values at the same time, especially as relating to behavioral decisions and attitude change In our daily lives, there are many instances of cognitive dissonance. For example,... Continue Reading →

“Dear Club, I Quit.” – Not so fast my friend!

Resigning from a private club is a very serious proposition for both parties involved. Club leadership needs to be aware of the desire of the current member to leave/resign from the club. A resignation from the club has a significant effect... Continue Reading →

23 Can’t Miss Booths at the CMAA World Conference – Club Business Expo

Creative Golf Marketing is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo in the January/February issue of the Club Management magazine. The two-day Club Business Expo features 250... Continue Reading →

Maximizing the Membership Director

Consultant Steve Graves is a big fan of membership directors and their function in bolstering membership numbers in clubs. "The private club industry has been improving because of these talented professionals," Graves declared during the World Conference on Club Management... Continue Reading →

How to Make the Most of a Fresh Start

Thorough planning will provide your private club with a road map for informed decision making. Starting 2018 with a solid game plan and the understanding of previous efforts, successes and failures, will ensure you are planning a productive strategy and,... Continue Reading →

“Thank You For a Job Well Done!”

Like most clubs, members can be a little skeptical at trying new marketing strategies, but your enthusiasm, experience and business model for setting up our program was tremendous. From our first conversation and throughout the program, I had the utmost... Continue Reading →

What happens after you click send?

Sometimes it is a good thing if “big brother” is watching. Particularly if you are a Membership Director of a private club. Tracking and monitoring emails can make lead generation more productive, predictive and fun to follow up. You’ll spend... Continue Reading →

“Thank You So Much for Your Guidance!”

Our Board of Directors could not be more satisfied with the quantity and quality of our newest members. The 90 new families we accepted were we beyond our most optimistic predictions. In particular, the number of junior members was a... Continue Reading →

2017 Excellence in Achievement Award

Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2017 by BoardRoom Magazine; representing the 16th designation in the last 18 years of the 'Excellence in Achievement' Awards!... Continue Reading →

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