Search

CLUB CONNECTION

Creative Golf Marketing

Category

Membership Retention

Focus on the Trees, Not the Forest.

As clubs across the country try to simply keep pace with annual attrition regarding new member growth, studying data and focusing on keeping members happy and engaged is becoming a critical part of a club’s on-going strategic plan. But where do you start?

Golf Inc. – Adviser of the Year

Whether helping a club revitalize its slumping membership or guiding club leadership through a complex financial transition, Creative Golf Marketing has made a difference for their clients.

What If You Could Predict the Future?

Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning? You could begin identifying reasons they might leave and reach out to them before they do!

Part 1: The Perfect Membership Marketing Plan

Investing time to understand where your marketing plan is now and where you want it to go, will give you a positive start to hit the ground running for the upcoming season.

Part 2: The Perfect Membership Marketing Plan

Every club needs to begin with a well structured plan that is based in thorough research, a defined target market, attainable outcomes, metrics to track your progress, and solidifying everyone's role in the process.

‘Can’t Miss’ Booths at the CMAA Club Business Expo

Creative Golf Marketing is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo in the January/February issue of the Club Management magazine. Please make sure to stop by Booth... Continue Reading →

Make sure to come listen to our education session at the CMAA World Conference in Nashville. This session is going to discuss strategies that will identify 'at-risk' and distracted members and provide ideas on how to create action plans to re-engage these... Continue Reading →

It is with great pleasure that Creative Golf Marketing receives the 2018 BoardRoom Magazine 'Excellence in Achievement' Membership Marketing Firm of the Year.

What the Net Promoter Score Means to Your Club

There is an enormous difference between a satisfied member, and a loyal member. Satisfied members may not be quitting anytime soon, but loyal members will invite their friends.

Experience the ‘Before and After’ Effect Now

A good before and after story always resonates with those who have put off a task or project for a while (maybe even last year’s club resolution). It’s good to have goals. Unfortunately, some goals are harder to attain (or keep) than others.

Align Your Goals With Your Purpose

The setting of membership goals in combination with the purpose of the club gives all individuals involved in the marketing process a “blueprint” that will help to guide the decision making process.

Fueling Membership Growth and Diversity in 2019

Private clubs in 2019 should continue to focus on the 21st century needs and demands of their current and potential members. And, without question, private clubs evolving with their recreational amenities, recognition of attitudes/beliefs of Millennial's, ever changing social structures and forward-thinking strategic planning are enjoying vibrant memberships and strong financial performance.

Email Is Getting Crowded

If you’re like many of our clients, the primary method of communication for your members is through email. There are several reasons for this. First, it’s free. Also, almost all of your members utilize email in one form or another.... Continue Reading →

Let’s Give Them Something To Talk About

Different is great and unique is better. And, providing unique and different events for the membership of a private club is what all private clubs should be striving to provide their membership.

The Gamification of the Golf Industry

We live in a world of ‘gamification’ and competition. Fantasy golf is an example of bringing the concept of gamification to the golf industry.

It’s All in A Name

How do you communicate with your members? This question may be more important than you’d imagine. Do you include both the names of the husband and wife you are trying to reach?

‘No One’s Fault’ – Uncontrollable Circumstances and Attrition Rates

It's well known that ‘natural’ or ‘uncontrollable circumstance’ attrition rates average around six to eight percent for golf and country clubs and can range as high as twelve to fourteen percent in city and yacht clubs. The most common uncontrollable... Continue Reading →

Golf Digest Editors’ Choice – Best Membership Marketing

We are proud and very excited to be named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine in 2018 – the golf industry’s complete guide to services, products and golf across the globe. This is the... Continue Reading →

“Dear Club, I Quit.” – Not so fast my friend!

Resigning from a private club is a very serious proposition for both parties involved. Club leadership needs to be aware of the desire of the current member to leave/resign from the club. A resignation from the club has a significant effect... Continue Reading →

Maximizing the Membership Director

Consultant Steve Graves is a big fan of membership directors and their function in bolstering membership numbers in clubs. "The private club industry has been improving because of these talented professionals," Graves declared during the World Conference on Club Management... Continue Reading →

Up ↑