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Creative Golf Marketing

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Membership Retention

2017 Excellence in Achievement Award

Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2017 by BoardRoom Magazine; representing the 16th designation in the last 18 years of the 'Excellence in Achievement' Awards!... Continue Reading →

Creative Golf Marketing a Proud Sponsor of the PCMA

Creative Golf Marketing is proud to announce our new sponsorship with the Professional Club Marketing Association and becoming one of only five Premier Professional Club Resources for Membership Professionals within the private club industry. "We are extremely pleased and excited... Continue Reading →

Making New Member Orientation a Top Priority

With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.

Advisers of the Year – Golf Inc.

Members of Fargo Country Club knew they needed help. For several years, the private club in Fargo, N.D., had suffered from the double whammy of a high membership attrition rate and difficulty attracting new members. "After 10 straight years of net membership loss, it... Continue Reading →

Addressing Adult Children

One of the best ways for golfing members to introduce the club to friends and business associates who might join, is through an invitation to play golf. Conversely, notes membership marketing specialist Steve Graves, one of the best ways to have members not invite prospects is to overcharge them for that privilege.

Golf Inc. Strategies Summit

The Smartest Minds in Private Clubs Steve Graves, President and Founder of Creative Golf Marketing, will be providing attendees with a forecast of current Trends, Challenges and Opportunities facing the private club industry. September 25 - 27, 2017 The Ritz-Carlton... Continue Reading →

Rethinking Guest Green Fees when Prospects Play

One of the best ways for golfing members to introduce the club to friends and business associates who might join, is through an invitation to play golf. Conversely, notes membership marketing specialist Steve Graves, one of the best ways to have members not invite prospects is to overcharge them for that privilege.

Private Club Radio Podcast with Steve Graves

In this episode, we’re joined by Steve Graves, President of Creative Golf Marketing. Steve discusses four of the false narratives that plague the private club industry. He’ll show you what those are and how you can combat them in your... Continue Reading →

PGA Magazine Cover Story – Fargo Country Club and Creative Golf Marketing

Fargo Country Club completes turnaround by flood-proofing course and hiring Creative Golf Marketing (Golf Digest Editor's Choice - Best Membership Marketing Firm) to assist in retaining and recruiting members. "We were seeing a net decrease of 10 members each year, which is... Continue Reading →

Engaging the New Millennial Legacy

An increasingly common question asked in Boardrooms of today is, “Can my adult children enjoy the privileges of our private club membership?” The private club industry would be wise to reconsider their stance on what is the most standard policies... Continue Reading →

Golf Digest Editor’s Choice – Best Membership Marketing

Golf Digest has recognized Creative Golf Marketing as the recipient of the 2017 Editor’s Choice Best Membership Marketing Firm in their May issue. Golfers have looked to Golf Digest’s ‘Best of’ rankings as the complete guide to services, products and... Continue Reading →

Knocked it out the park

"Steve, you knocked it out of the park. We have had very positive feedback tonight. Thank you!" Thad Fortin, Owner French Creek Golf Club

Thank you very much!

Your presentation was very valuable for the Members to get a broader perspective on the market for private club memberships.

The Results were Phenomenal!

Simply put, hiring Creative Golf Marketing may be one of the best decisions this club has ever made. After 10 straight years of net membership loss, new management felt it was time to do something different. After careful due diligence,... Continue Reading →

You Paid $300 to Golf with Your Friends?

Club leaders are constantly and consistently asking their members to introduce the Club to their friends and/or business associates. That makes total sense. The members are doing you an enormous favor by bringing guests, potential members, and walking/talking billboards out... Continue Reading →

CMAA World Conference – Education Session – Stop the Ridiculous Practice of Food & Beverage Minimums

Private club leaders have become addicted to bad profits and should consider investing in more 'member friendly' strategies which are more financially beneficial to the club. Three alternative strategies for improved financial performance and better member recruitment and retention.

Connection is Key

Connection is the core reason most private clubs were created. “Clubs are and always will be about the people and the relationships they forge with others,” Steve Graves of Creative Golf Marketing said. You may have the finest facilities, large... Continue Reading →

“We Already Have Some Inquiries!”

"Your take on topics that are outside of just 'marketing' and your passion for helping the club business grow and stay relevant shows in all you do. I truly appreciate all you have done for my club and the club... Continue Reading →

More People Paying Less

Private clubs must do everything in their power to keep their dues as low and as stable as possible. Raising dues to balance your Club budget is the simple thing to do. But, the escalation of dues is having a... Continue Reading →

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