How do you communicate with your members? This question may be more important than you’d imagine. Do you include both the names of the husband and wife you are trying to reach?
It's well known that ‘natural’ or ‘uncontrollable circumstance’ attrition rates average around six to eight percent for golf and country clubs and can range as high as twelve to fourteen percent in city and yacht clubs. The most common uncontrollable... Continue Reading →
We are proud and very excited to be named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine in 2018 – the golf industry’s complete guide to services, products and golf across the globe. This is the... Continue Reading →
cog·ni·tive dis·so·nance (n) An individual who holds two or more contradictory ideas or values at the same time, especially as relating to behavioral decisions and attitude change In our daily lives, there are many instances of cognitive dissonance. For example,... Continue Reading →
Resigning from a private club is a very serious proposition for both parties involved. Club leadership needs to be aware of the desire of the current member to leave/resign from the club. A resignation from the club has a significant effect... Continue Reading →
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Consultant Steve Graves is a big fan of membership directors and their function in bolstering membership numbers in clubs. "The private club industry has been improving because of these talented professionals," Graves declared during the World Conference on Club Management... Continue Reading →
Over the past two years, Talbot Country Club has engaged Creative Golf Marketing for membership development and we are very proud of the successful results. In addition to bringing in over 100 new members over two years, our relationship with... Continue Reading →
Membership Professionals and Communication Directors are always seeking out a story or a fun highlight to recognize a group or individual within the club. One leadership position in the private club industry that is not represented as publicly as other... Continue Reading →
Thorough planning will provide your private club with a road map for informed decision making. Starting 2018 with a solid game plan and the understanding of previous efforts, successes and failures, will ensure you are planning a productive strategy and,... Continue Reading →
Like most clubs, members can be a little skeptical at trying new marketing strategies, but your enthusiasm, experience and business model for setting up our program was tremendous. From our first conversation and throughout the program, I had the utmost... Continue Reading →
"Stock Farm Club retained Creative Golf Marketing to lead our Board discussions. As an outsider, Creative Golf Marketing was able to bring perspective, and just as importantly, they were able to moderate the discussions and be the intermediary when the positions... Continue Reading →
Merry Christmas from Creative Golf Marketing. We wish you great success in this New Year and look forward to seeing you in 2018.
Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2017 by BoardRoom Magazine; representing the 16th designation in the last 18 years of the 'Excellence in Achievement' Awards!... Continue Reading →
Creative Golf Marketing is proud to announce our new sponsorship with the Professional Club Marketing Association and becoming one of only five Premier Professional Club Resources for Membership Professionals within the private club industry. "We are extremely pleased and excited... Continue Reading →
With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.
Members of Fargo Country Club knew they needed help. For several years, the private club in Fargo, N.D., had suffered from the double whammy of a high membership attrition rate and difficulty attracting new members. "After 10 straight years of net membership loss, it... Continue Reading →